Are You Really Going Digital? Digital Marketing Trends You Must be Following By NOW!
‘I got the perfect website developed and designed for my brand. They said to go digital, and I did. But the results are not there. Maybe it was just a hoax.’
‘Was super hyped to have an online store. But even after six months, the leads are not enough. Probably a bad investment.’
‘My team pushed me to take up on the latest digital marketing trends, but I don’t see why a responsive website and powerful social media cannot make the cut. So skeptical.’
How many times have you second-guessed your decision to go digital with marketing? Well, you’re not alone. Most business owners that stepped into the digital marketing realm were confused, lost, and skeptical…
But you don’t have to be.
If you really want to enjoy the benefits, you need to understand what going digital means in marketing.
Understanding the Real Digital Marketing
We all know that digital marketing is about leveraging the available digital channels such as social media, search engines, emails, mobile apps, and websites. But what people don’t realize is the fact that real power lies in HOW and not in WHAT.
The right way to embrace digital marketing is to develop a strategy that encompasses all things digital and focus on how to go about it.
- Not just a website but an AI-driven experience for visitors.
- Not just any social media campaigns but personalized engagement.
- Not just people but the right audience.
- Not just plain and straightforward content but value-driven opportunities.
- Not just a digital marketing strategy but a continuously improved plan.
Where to start? Well, the right question is, ‘what are the trends in digital marketing in 2022?
Hopping the Bandwagon
Glad that you asked. 2022 is just approaching its finale, and you need to buckle up. The new year will bring an entirely new set of trends, so you better hop on the bandwagon and revamp your marketing strategy.
The Concept of H2H Marketing
You heard it first here.
First things first, when designing your marketing strategy, you need to explore the concept of human-to-human marketing.
You must think, in a world where B2B and B2C concepts exist, where does H2H rank? Honestly, it is not even in the ranks; if you want to deploy an effective strategy, you need to believe in this marketing tactic.
Understanding human sentiment and providing what meets that is the perfect way to run a business. With this approach, everyone goes home happy. Ultimately, it is humans dealing with humans, be it B2B or B2C relationships.
Narrate Your Story
In this modern age, it is all about who narrates their story better. In agreement with what we just discussed, you need to leverage human sentiment here. Remember, storytelling is a game-changer element in brand marketing.
Consumers today are not interested in how your products or services are better. But they want to know how you came to this point and how you have been delivering your promises.
Don’t just tell the consumers the benefits; show them.
DIY Videos, testimonials, and video reviews.
Transition to Zero or First-Party Data from Third-Party Data
PRO TIP: Stop relying on third-party entities for data when you can gather it on your own.
It is high time that you end your dependence on third-party cookies. You need to build enough trust and transparency with your consumers so that they agree to provide you with the data you need.
While this can elevate your market position, it can save you from what’s coming.
Google has announced that in 2023, it will be curtailing third-party cookies.
So, it is time to reevaluate your strategy. Stay ahead of the game, and build a relationship with the consumers so that this Google update does not get the better of you or your company.
Always Know Your Customer’s Next Move
We do not have crystal balls, but we have Artificial Intelligence (AI). Saying that AI is one of the most powerful technologies available at our disposal is not an exaggeration but a fact. This technology has done wonders in terms of marketing.
Intuitive reporting and automating tasks such as ad boosting, site traffic monitoring, and whatnot.
But there is much more that you can do with AI in digital marketing.
You can predict your customer’s next move with it. AI works exceptionally when it comes to data analyzing and processing. It is much more efficient than humans.
We All Crave Quality Interactions
It is true for you and even your customers. We all love it when a brand provides personalized assistance, and if they offer one-to-one conversations, we’re sold.
So, why not provide your customers with exactly that?
Conversational marketing is a reality that you need to embrace. You need to aim for quality interactions with your consumers through social media, emails, and, most importantly, chatbots.
Promise your consumers a positive and fulfilling experience.
Be it Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media marketing, content curation, Pay-per-Click (PPC), or websites; you need to focus on the how rather than the what. You must design an all-inclusive strategy while considering all key trends.
Want to know more? Head to Proton Technologies, everything digital!